revolutionizing the way in which sporting events are viewed
SVI IN THE NEWS
Meet the helmet camera, college football's new fad that will catch on quick
Article Source - Bleacher ReportMarch 11, 2014
College football fans who want to get closer to the game are getting their wish.
An emerging technology in the game of football is the use of helmet cameras. If you're a college football junkie, the cameras allow you to get as close to the game itself without actually putting on a uniform and running out of the tunnel.
Recently, schools like Clemson, LSU and Texas Tech have debuted these tiny cameras, placed just above the face mask.
The cameras, developed by Schutt Sports and Sports Video Innovations, ultimately serve two purposes. As noted, it will eventually provide fans with a new point-of-view to watch through streaming video. In fact, the Arena Football League agreed in January to a principle partnership with Sports Video Innovations to implement Schutt Vision for the 2014 season.
More practically, though, the cameras act as another set of eyes for coaching staffs everywhere. In other words, if a quarterback takes a snap in practice, the coaches would be able to see what the player sees.
NCAA rules prevent the use of film for coaching purposes during a game. Likewise, cameras and/or microphones are prohibited at field level. Unless this is modified, the use of helmet cameras will not be allowed during games.
However, those rules do not include practices. In fact, Florida Atlantic quarterback Melvin German III used a helmet cam for the Owls' 2013 spring game.
SVI CEO JR Liverman explained these uses to SportsUnlimited.com:
"From a coaching perspective, this is a valuable tool because you can see the moment in time that a player makes the decision to make a read and what theyre looking at. On the entertainment side, this is going to provide a vignette in coverage. TV cameras are always trying to get closer to the field and this will bring a players perspective."
The cameras are a great idea, but they're still an early adoption stage.
According to Tim Fletcher of the Shreveport Times, Schutt Vision was presented at the American Football Coaches Association convention in Indianapolis earlier this month.
"Midway through opening day, coaches from LSU, Auburn, Texas A&M, Florida State, Green Bay and numerous others stopped by to take a look at this soon to be invaluable coaching tool now known as "Schutt-Vision. The orders started coming in. One school wanted to know how many Schutt-Vision helmets their rival ordered and topped it with a 'plus one more,' request."
Yes, Schutt Vision is already a hit, and its popularity will only grow. “We were really happy with the amount of response we got at the AFCA show,” Liverman told SportsUnlimited. “The coaches immediately saw how valuable the footage was and were already talking about the ways they could use it.”
However, Fletcher writes that the helmets will retail for $1,200, making it a pricey investment.
In time, as the technology for the cameras becomes more widely available, costs will go down and more college football programs will be able to afford it.
The cameras are here to stay, and the game of college football will be better for it.
Other News Coverage
- The Salt Lake TribuneCollege football: Helmet cams could give teams a new point of view September 2, 2015
- Sport TechieHelmets with Built-In Cameras Are Coming to College Football and the NFLMarch 2, 2015
- First Down LineSchuttVision 2.0 ReleasedJanuary 26, 2015
- ForbesHelmet Camera Technology Helps Football Coaches Instruct Their PlayersJanuary 10, 2015
- CBS SportsEngineering the Perfect Season: Helmet CamOctober 1, 2014
- Squawk BoxSVI CEO JR Liverman on CNBC Squawk BoxAugust 21, 2014
- Sports Palooza RadioJR Liverman on Sports PaloozaAugust 7, 2014
- 110 Nation Sports Radio ShowJR Liverman on 110 Nation SportsJuly 29, 2014
- St. Louis Post-DispatchSchutt's football helmet gives new views of the gameJuly 20, 2014
- 60 Max Power OSports Video Innovations' 'SchuttVision' changing the way coaches, players and fans see the game July 11, 2014
- YardBarkerNew 'SchuttVision' changing the way Jaguars\' coaches and players see the gameJuly 11, 2014
- NFL.comNFL.Com SchuttVision storyJuly 1, 2014
- BizTechLink to BizTech story on SchuttVisionJuly 1, 2014
- ESPN RadioESPN's John Clayton interviews co-founder JR Liverman on Inside The HuddleJuly 1, 2014
- All-Out BlitzSchuttVision Helmet Cam Hits Market for High Schools & ParentsJuly 1, 2014
- Team Insights MagazineSchuttVision Helmet Camera Puts Coaches and Fans on the FieldJuly 1, 2014
- Fox 28, Kyle/Brazos Valley, TexasNew camera could change the way you watch footballJune 30, 2014
- 60 Max Power OSteelers use hi-tech helmetJune 23, 2014
- NBC SportsNBCsports-Helmet cam could be coming to NFL gamesJune 23, 2014
- YardBarkerSteelers using hi-tech SchuttVision helmetsJune 23, 2014
- NFLSteelers and Packers use helmet during practice June 22, 2014
- FansidedSteelers use helmet for film studyJune 22, 2014
- Pittsburgh Tribune-ReviewSteelers using new helmet cam technologyJune 21, 2014
- Dallas Morning NewsDallas Morning News--SVI and Paragon InnovationsJune 2, 2014
- First Down Line Part 3SchuttVision in the NFL, what’s next for the technologyJune 2, 2014
- Fox Business, Countdown to the Closing BellCEO JR Liverman interview on FOX Business NewsMay 30, 2014
- Terez Owens Sports BlogVideo: Game-changing football helmet camMay 28, 2014
- First Down Line Part 2Schutt Vision helmet cam gives coaches, fans all they wantMay 21, 2014
- First Down Line Part 1JR Liverman the man behind the helmet cameraMay 15, 2014
- Arena FanAudio: AFL Tonight - Episode 10: KISS`em goodbyeMay 14, 2014
- The Philadelphia InquirerSoul to use helmet video camera during Sunday's game April 27, 2014
- The Des Moines RegisterBarnstormers use helmet during AFL gameApril 26, 2014
- KAGS TVVideo: Helmet cam revolutionizes football fan experienceApril 25, 2014
- Philly.comSoul to debut AFL's newest toy, the SchuttVision HelmetApril 24, 2014
- Fox SportsMiami LB Denzel Perryman's helmet camera shows his perspective on fieldApril 16, 2014
- Sports Talk FloridaVideo: Playing defense through the eye of a hurricaneApril 16, 2014
- The Palm Beach PostVideo: Watch Hurricanes’ spring game through Denzel Perryman’s eyesApril 16, 2014
- BroBibleVideo: Here’s what it’s like to play linebacker for the miami hurricanesApril 16, 2014
- Give Me SportVideo: Miami release linebacker helmet-cam footageApril 16, 2014
- Lost LettermenVideo: Denzel Perryman hit captured on helmet camApril 16, 2014
- Total Pro SportsVideo: Miami Hurricanes linebacker Denzel Perryman was wearing a helmet cam when he collided with teammate Gus EdwardsApril 16, 2014
- Bleacher ReportVideo: Miami Linebacker Denzel Perryman lays huge hit during spring gameApril 16, 2014
- BuzzFeedVideo: This is what it’s like to play linebacker for the Miami HurricanesApril 16, 2014
- Business InsiderVideo: Helmet cam shows first-person footage of what it's like to be a linebackerApril 16, 2014
- Elite DailyVideo: Incredible helmet cam shows what it’s like to be a linebacker for the Miami HurricanesApril 16, 2014
- The ScoreVideo: Want to know what it’s like to be a linebacker? This brilliant helmet cam footage takes you thereApril 16, 2014
- FansidedVideo: Miami Hurricanes’ Denzel Perryman shows us what it’s like to play linebackerApril 16, 2014
- DeadspinVideo: First-person footage shows us what it's like to play linebackerApril 16, 2014
- Sports IllustratedMiami linebacker Denzel Perryman wore a helmet cam during the Hurricanes spring gameApril 15, 2014
- GamedayrVideo: Miami’s Denzel Perryman lays hit in spring gameApril 14, 2014
- Sports GuruVideo: Miami linebacker Denzel Perryman lays out teammate during spring gameApril 14, 2014
- NCAAFVideo: First-person look at Denzel Perryman blowing up teammate in spring gameApril 14, 2014
- Next Impulse SportsVideo: Miami linebacker Denzel Perryman crushed a teammate during spring gameApril 14, 2014
- My Ark La MissWarhawks get new point of view with helmet cameras for spring gameApril 11, 2014
- New Jersey On-LineRutgers spring practice: QB helmet cams another variable in choosing a starterMarch 29, 2014
- My Central JerseySchutt Vision helmet cameras offer Rutgers coaches a new way to dissect quarterback playMarch 29, 2014
- KCBDNew football helmet promises to change the game foreverMarch 16, 2014
- Shreveport TimesTim Fletcher: Following the vision. Shreveporter's helmet cam has the attention of the NFLMarch 10, 2014
- Sporting NewsClemson helmets are getting built-in camerasMarch 8, 2014
- YAHOO! SportsClemson and LSU's quarterbacks' helmets have built-in cameras (Photo)March 7, 2014
- NBC SportsClemson QBs will wear football helmets with built-in camerasMarch 7, 2014
- Arena FootballAFL, Sports Video Innovations to introduce SchuttVisionJanuary 14, 2014
- Crain's Chicago BusinessHeady view: Arena Football League adds helmet camerasJanuary 14, 2014
- Sports IllustratedAFL introduces in-helmet cameras to provide first-person views during broadcastsJanuary 14, 2014
- MashableGame changer? Helmet cameras hitting arena football this yearJanuary 14, 2014