revolutionizing the way in which sporting events are viewed
SVI IN THE NEWS
Schutt Vision helmet cam gives coaches, fans all they want
Article Source - First Down Line Part 2May 21, 2014
Editor’s note: This story is the second in a three-part series regarding Sports Video Innovations (SVI) and Schutt Vision, the new high-tech helmet camera being used by major college football programs across the country, the Arena Football League and more.
SVI CEO and co-founder JR Liverman spent an hour-long hangout (Google+) with FirstDown|Line sharing insight, background and perspective on his piece of sports technology taking football by storm.
By Brett A. Sommers
The Schutt Vision helmet camera is providing coaches and fans alike a completely new football experience — the opportunity to see the live-action view point of the athlete.
The different possibilities and uses continue to grow for Schutt Vision, even more so than Sports Video Innovations CEO and co-founder and the inventor of Schutt Vision JR Liverman ever dreamed possible.
“There are so many things we found out it is capable of doing that we didn’t necessarily realize in the beginning that we have learned as we have gone on this journey, such as the social media aspect — the value of the content to universities, coaches and teams,” Liverman said.
Before the camera could begin to provide the new insights being captured now by NCAA, AFL and NFL football teams across the country, it had to go through it’s own series of tests within the Schutt Sports labs.
Schutt Vision Inventor
SVI Founder JR Liverman and Arena Football League Commissioner Jerry B. Kurz
Beginning in August 2013, one of the most important tests Schutt Vision was put through was the lateral impact test, described by Liverman as direct contact between the camera and a rod propelled by compressed air.
Liverman described youth and high school football contact as being around seven meters per second of force during the average collision. Collegiate and some professional level hits 8-9 m/s and the rest of professional hits around nine.
In typical use, an occasional hit above 10.5 m/s can cause something to break — something as simple as a plastic piece on the helmet.
Schutt Vision was subjected to increasingly heavy blows as high as 11.2 m/s — the equivalent of hitting a brick wall at 23 mph — and never broke or quite recording.
“You don’t go in to things expecting not to find a failure point,” Liverman said. “That was quite surprising to the folks at Schutt.”
Since the camera was cleared for use and teams began to shell out $1,200-1,500 per Schutt Vision-equipped helmet, nearly everyone interested in football has been able to find benefits suited just for them.
“I think we went into (the project) always thinking the fan experience was the one that might take a while to be realized, even thought there would be some excitement, but that the coaching would kind of win without saying,” Liverman said. “I think it is more opposite now. I think although coaches embrace the technology and what it can provide them, a lot of them are just scratching the surface.”
“I think although coaches embrace the technology and what it can provide them, a lot of them are just scratching the surface.” ~ JR Liverman
For instance, among coaches, the most obvious and sought after use for Schutt Vision was to see what the quarterback sees. After all, the signal caller in today’s game is the most important position on the field.
It has since been quickly realized, QB isn’t the only position which can reap the benefits.
“We have a lot of teams just using the helmet on quarterbacks,” Liverman said. “That is great and if they are able to find value in that, that is fantastic, but then other schools are using it (on other positions).
“Slowly but surely, position coaches are saying if the quarterback coach, offensive coordinator and head coach are seeing so much value from this live footage of the quarterback, what about my linebacker, what about my safety and cornerback. We have even had some teams put it on lineman. Slowly more and more value is being placed on what it can do from a coaching standpoint in live full-speed action.”
That is exactly what the University of Miami Hurricanes did this spring with linebacker Denzel Perryman.
In the university’s spring game, Perryman donned the Schutt Vision helmet and provided some fantastic video for his coaches and fans alike.
“The University of Miami, who has probably done as good a job as any institution out there where they have really taken the video and put it out there to their fans,” Liverman said.
“The Denzel Perryman video was a huge internet success for them and obviously for exposure for us when he wore it in the spring game. You hear the same thing from the Arena League Football fans and the broadcasters. It’s just got a lot of different uses because of the type of content it is able to capture.
“No one has ever been able to in live contact be able to capture what it is a football player sees on the field in a game or practice. That is content that is extremely valuable and wanted by the fans.”
“No one has ever been able to in live contact be able to capture what it is a football player sees on the field in a game or practice. That is content that is extremely valuable and wanted by the fans.” ~ JR Liverman
Check back next week for Part 3 of this series about Schutt Vision.
Other News Coverage
- The Salt Lake TribuneCollege football: Helmet cams could give teams a new point of view September 2, 2015
- Sport TechieHelmets with Built-In Cameras Are Coming to College Football and the NFLMarch 2, 2015
- First Down LineSchuttVision 2.0 ReleasedJanuary 26, 2015
- ForbesHelmet Camera Technology Helps Football Coaches Instruct Their PlayersJanuary 10, 2015
- CBS SportsEngineering the Perfect Season: Helmet CamOctober 1, 2014
- Squawk BoxSVI CEO JR Liverman on CNBC Squawk BoxAugust 21, 2014
- Sports Palooza RadioJR Liverman on Sports PaloozaAugust 7, 2014
- 110 Nation Sports Radio ShowJR Liverman on 110 Nation SportsJuly 29, 2014
- St. Louis Post-DispatchSchutt's football helmet gives new views of the gameJuly 20, 2014
- 60 Max Power OSports Video Innovations' 'SchuttVision' changing the way coaches, players and fans see the game July 11, 2014
- YardBarkerNew 'SchuttVision' changing the way Jaguars\' coaches and players see the gameJuly 11, 2014
- NFL.comNFL.Com SchuttVision storyJuly 1, 2014
- BizTechLink to BizTech story on SchuttVisionJuly 1, 2014
- ESPN RadioESPN's John Clayton interviews co-founder JR Liverman on Inside The HuddleJuly 1, 2014
- All-Out BlitzSchuttVision Helmet Cam Hits Market for High Schools & ParentsJuly 1, 2014
- Team Insights MagazineSchuttVision Helmet Camera Puts Coaches and Fans on the FieldJuly 1, 2014
- Fox 28, Kyle/Brazos Valley, TexasNew camera could change the way you watch footballJune 30, 2014
- 60 Max Power OSteelers use hi-tech helmetJune 23, 2014
- NBC SportsNBCsports-Helmet cam could be coming to NFL gamesJune 23, 2014
- YardBarkerSteelers using hi-tech SchuttVision helmetsJune 23, 2014
- NFLSteelers and Packers use helmet during practice June 22, 2014
- FansidedSteelers use helmet for film studyJune 22, 2014
- Pittsburgh Tribune-ReviewSteelers using new helmet cam technologyJune 21, 2014
- Dallas Morning NewsDallas Morning News--SVI and Paragon InnovationsJune 2, 2014
- First Down Line Part 3SchuttVision in the NFL, what’s next for the technologyJune 2, 2014
- Fox Business, Countdown to the Closing BellCEO JR Liverman interview on FOX Business NewsMay 30, 2014
- Terez Owens Sports BlogVideo: Game-changing football helmet camMay 28, 2014
- First Down Line Part 1JR Liverman the man behind the helmet cameraMay 15, 2014
- Arena FanAudio: AFL Tonight - Episode 10: KISS`em goodbyeMay 14, 2014
- The Philadelphia InquirerSoul to use helmet video camera during Sunday's game April 27, 2014
- The Des Moines RegisterBarnstormers use helmet during AFL gameApril 26, 2014
- KAGS TVVideo: Helmet cam revolutionizes football fan experienceApril 25, 2014
- Philly.comSoul to debut AFL's newest toy, the SchuttVision HelmetApril 24, 2014
- Fox SportsMiami LB Denzel Perryman's helmet camera shows his perspective on fieldApril 16, 2014
- Sports Talk FloridaVideo: Playing defense through the eye of a hurricaneApril 16, 2014
- The Palm Beach PostVideo: Watch Hurricanes’ spring game through Denzel Perryman’s eyesApril 16, 2014
- BroBibleVideo: Here’s what it’s like to play linebacker for the miami hurricanesApril 16, 2014
- Give Me SportVideo: Miami release linebacker helmet-cam footageApril 16, 2014
- Lost LettermenVideo: Denzel Perryman hit captured on helmet camApril 16, 2014
- Total Pro SportsVideo: Miami Hurricanes linebacker Denzel Perryman was wearing a helmet cam when he collided with teammate Gus EdwardsApril 16, 2014
- Bleacher ReportVideo: Miami Linebacker Denzel Perryman lays huge hit during spring gameApril 16, 2014
- BuzzFeedVideo: This is what it’s like to play linebacker for the Miami HurricanesApril 16, 2014
- Business InsiderVideo: Helmet cam shows first-person footage of what it's like to be a linebackerApril 16, 2014
- Elite DailyVideo: Incredible helmet cam shows what it’s like to be a linebacker for the Miami HurricanesApril 16, 2014
- The ScoreVideo: Want to know what it’s like to be a linebacker? This brilliant helmet cam footage takes you thereApril 16, 2014
- FansidedVideo: Miami Hurricanes’ Denzel Perryman shows us what it’s like to play linebackerApril 16, 2014
- DeadspinVideo: First-person footage shows us what it's like to play linebackerApril 16, 2014
- Sports IllustratedMiami linebacker Denzel Perryman wore a helmet cam during the Hurricanes spring gameApril 15, 2014
- GamedayrVideo: Miami’s Denzel Perryman lays hit in spring gameApril 14, 2014
- Sports GuruVideo: Miami linebacker Denzel Perryman lays out teammate during spring gameApril 14, 2014
- NCAAFVideo: First-person look at Denzel Perryman blowing up teammate in spring gameApril 14, 2014
- Next Impulse SportsVideo: Miami linebacker Denzel Perryman crushed a teammate during spring gameApril 14, 2014
- My Ark La MissWarhawks get new point of view with helmet cameras for spring gameApril 11, 2014
- New Jersey On-LineRutgers spring practice: QB helmet cams another variable in choosing a starterMarch 29, 2014
- My Central JerseySchutt Vision helmet cameras offer Rutgers coaches a new way to dissect quarterback playMarch 29, 2014
- KCBDNew football helmet promises to change the game foreverMarch 16, 2014
- Bleacher ReportMeet the helmet camera, college football's new fad that will catch on quickMarch 11, 2014
- Shreveport TimesTim Fletcher: Following the vision. Shreveporter's helmet cam has the attention of the NFLMarch 10, 2014
- Sporting NewsClemson helmets are getting built-in camerasMarch 8, 2014
- YAHOO! SportsClemson and LSU's quarterbacks' helmets have built-in cameras (Photo)March 7, 2014
- NBC SportsClemson QBs will wear football helmets with built-in camerasMarch 7, 2014
- Arena FootballAFL, Sports Video Innovations to introduce SchuttVisionJanuary 14, 2014
- Crain's Chicago BusinessHeady view: Arena Football League adds helmet camerasJanuary 14, 2014
- Sports IllustratedAFL introduces in-helmet cameras to provide first-person views during broadcastsJanuary 14, 2014
- MashableGame changer? Helmet cameras hitting arena football this yearJanuary 14, 2014