revolutionizing the way in which sporting events are viewed
SVI IN THE NEWS
SchuttVision in the NFL, what’s next for the technology
Article Source - First Down Line Part 3June 2, 2014
Editor’s note: This story is the final piece in a three-part series regarding Sports Video Innovations (SVI) and Schutt Vision, the new high-tech helmet camera being used by major college football programs across the country, the Arena Football League and the NFL.
SVI CEO and co-founder JR Liverman spent an hour-long hangout (Google+) with FirstDown|Line sharing insight, background and perspective on his piece of sports technology taking football by storm.
By Brett A. Sommers
It’s not a matter of if, but when.
The helmet cam phenomena that has encapsulated college football around the country will make its way into the NFL in the near future, according to Schutt Vision creator and CEO and co-founder of Sports Video Innovations JR Liverman.
While fans have gotten fantastic first-person views from some of the country’s biggest football programs, like the University of Miami, the spread of Schutt Vision is set to increase as the Arena Football League has already used the technology in games, and the NFL looks to begin its heaviest use yet in spring practices.
“The NFL has been supportive from an interest perspective since November of (2013),” Liverman said. “They asked for additional testing, which we did. I think they want to see how teams utilize it in mini camps.
“We are going to push to have it used sometime in the 2014 season. We will do the same with the NCAA.”
Liverman’s biggest hope for the upcoming NCAA and NFL seasons is that Schutt Vision will be used in live, in-game action.
The AFL has already used Schutt Vision CBS Sports Network televised games, but the exposure to fans of major college football and the NFL would certainly raise SVI’s profile to another level.
“The goal has always been for football fans in the NFL or NCAA to go to their favorite game and see replays from a player’s perspective in stadium on the replay boards, via their smartphone and tablet applications and at home as well,” Liverman said. “I think that has always been our biggest goal.”
While Liverman hopes the technology will surface during regular season play, that is the biggest unknown variable, right now.
“No one at the NFL or NCAA has ever said to us this will never see the football field in game conditions,” Liverman said. “The question is whether or not it will be 2014 or subsequent season.”
While the retail price tag that ranges from $1,200-1,500 will likely keep the technology from a majority of the high school football ranks, for now, the gridiron won’t be the only place to find Schutt Vision for long.
As the technology has advanced, Liverman said discussions have popped up in unexpected places, all of which deserve consideration.
Among the obvious are hockey, lacrosse and baseball, but how about horse racing?
“We have had discussions for construction hard hats. We have also heard from companies we didn’t think about — equestrian helmets, jockey helmets, law enforcement,” Liverman said. “There are a lot of different areas we can go in. We are going to do our due diligence on all of them and decide which ones are the next best step for us and our partners at Schutt (Sports).
“Someone goes and places (the camera) on a horse and can not only watch the race from a simulcast view or a television view, but can see from the view of the jockey riding the horse. I think that is something that would be very valuable from a broadcast standpoint.”
It’s certainly been a wild ride for Liverman who first came up with the idea for Schutt Vision from a recurring dream.
Now the possibilities seem endless.
“From my standpoint it’s been a tremendous learning experience from the technology side,” Liverman said.
Be sure to check out Part 1 and Part 2 in this Schutt Vision series.
Other News Coverage
- The Salt Lake TribuneCollege football: Helmet cams could give teams a new point of view September 2, 2015
- Sport TechieHelmets with Built-In Cameras Are Coming to College Football and the NFLMarch 2, 2015
- First Down LineSchuttVision 2.0 ReleasedJanuary 26, 2015
- ForbesHelmet Camera Technology Helps Football Coaches Instruct Their PlayersJanuary 10, 2015
- CBS SportsEngineering the Perfect Season: Helmet CamOctober 1, 2014
- Squawk BoxSVI CEO JR Liverman on CNBC Squawk BoxAugust 21, 2014
- Sports Palooza RadioJR Liverman on Sports PaloozaAugust 7, 2014
- 110 Nation Sports Radio ShowJR Liverman on 110 Nation SportsJuly 29, 2014
- St. Louis Post-DispatchSchutt's football helmet gives new views of the gameJuly 20, 2014
- 60 Max Power OSports Video Innovations' 'SchuttVision' changing the way coaches, players and fans see the game July 11, 2014
- YardBarkerNew 'SchuttVision' changing the way Jaguars\' coaches and players see the gameJuly 11, 2014
- NFL.comNFL.Com SchuttVision storyJuly 1, 2014
- BizTechLink to BizTech story on SchuttVisionJuly 1, 2014
- ESPN RadioESPN's John Clayton interviews co-founder JR Liverman on Inside The HuddleJuly 1, 2014
- All-Out BlitzSchuttVision Helmet Cam Hits Market for High Schools & ParentsJuly 1, 2014
- Team Insights MagazineSchuttVision Helmet Camera Puts Coaches and Fans on the FieldJuly 1, 2014
- Fox 28, Kyle/Brazos Valley, TexasNew camera could change the way you watch footballJune 30, 2014
- 60 Max Power OSteelers use hi-tech helmetJune 23, 2014
- NBC SportsNBCsports-Helmet cam could be coming to NFL gamesJune 23, 2014
- YardBarkerSteelers using hi-tech SchuttVision helmetsJune 23, 2014
- NFLSteelers and Packers use helmet during practice June 22, 2014
- FansidedSteelers use helmet for film studyJune 22, 2014
- Pittsburgh Tribune-ReviewSteelers using new helmet cam technologyJune 21, 2014
- Dallas Morning NewsDallas Morning News--SVI and Paragon InnovationsJune 2, 2014
- Fox Business, Countdown to the Closing BellCEO JR Liverman interview on FOX Business NewsMay 30, 2014
- Terez Owens Sports BlogVideo: Game-changing football helmet camMay 28, 2014
- First Down Line Part 2Schutt Vision helmet cam gives coaches, fans all they wantMay 21, 2014
- First Down Line Part 1JR Liverman the man behind the helmet cameraMay 15, 2014
- Arena FanAudio: AFL Tonight - Episode 10: KISS`em goodbyeMay 14, 2014
- The Philadelphia InquirerSoul to use helmet video camera during Sunday's game April 27, 2014
- The Des Moines RegisterBarnstormers use helmet during AFL gameApril 26, 2014
- KAGS TVVideo: Helmet cam revolutionizes football fan experienceApril 25, 2014
- Philly.comSoul to debut AFL's newest toy, the SchuttVision HelmetApril 24, 2014
- Fox SportsMiami LB Denzel Perryman's helmet camera shows his perspective on fieldApril 16, 2014
- Sports Talk FloridaVideo: Playing defense through the eye of a hurricaneApril 16, 2014
- The Palm Beach PostVideo: Watch Hurricanes’ spring game through Denzel Perryman’s eyesApril 16, 2014
- BroBibleVideo: Here’s what it’s like to play linebacker for the miami hurricanesApril 16, 2014
- Give Me SportVideo: Miami release linebacker helmet-cam footageApril 16, 2014
- Lost LettermenVideo: Denzel Perryman hit captured on helmet camApril 16, 2014
- Total Pro SportsVideo: Miami Hurricanes linebacker Denzel Perryman was wearing a helmet cam when he collided with teammate Gus EdwardsApril 16, 2014
- Bleacher ReportVideo: Miami Linebacker Denzel Perryman lays huge hit during spring gameApril 16, 2014
- BuzzFeedVideo: This is what it’s like to play linebacker for the Miami HurricanesApril 16, 2014
- Business InsiderVideo: Helmet cam shows first-person footage of what it's like to be a linebackerApril 16, 2014
- Elite DailyVideo: Incredible helmet cam shows what it’s like to be a linebacker for the Miami HurricanesApril 16, 2014
- The ScoreVideo: Want to know what it’s like to be a linebacker? This brilliant helmet cam footage takes you thereApril 16, 2014
- FansidedVideo: Miami Hurricanes’ Denzel Perryman shows us what it’s like to play linebackerApril 16, 2014
- DeadspinVideo: First-person footage shows us what it's like to play linebackerApril 16, 2014
- Sports IllustratedMiami linebacker Denzel Perryman wore a helmet cam during the Hurricanes spring gameApril 15, 2014
- GamedayrVideo: Miami’s Denzel Perryman lays hit in spring gameApril 14, 2014
- Sports GuruVideo: Miami linebacker Denzel Perryman lays out teammate during spring gameApril 14, 2014
- NCAAFVideo: First-person look at Denzel Perryman blowing up teammate in spring gameApril 14, 2014
- Next Impulse SportsVideo: Miami linebacker Denzel Perryman crushed a teammate during spring gameApril 14, 2014
- My Ark La MissWarhawks get new point of view with helmet cameras for spring gameApril 11, 2014
- New Jersey On-LineRutgers spring practice: QB helmet cams another variable in choosing a starterMarch 29, 2014
- My Central JerseySchutt Vision helmet cameras offer Rutgers coaches a new way to dissect quarterback playMarch 29, 2014
- KCBDNew football helmet promises to change the game foreverMarch 16, 2014
- Bleacher ReportMeet the helmet camera, college football's new fad that will catch on quickMarch 11, 2014
- Shreveport TimesTim Fletcher: Following the vision. Shreveporter's helmet cam has the attention of the NFLMarch 10, 2014
- Sporting NewsClemson helmets are getting built-in camerasMarch 8, 2014
- YAHOO! SportsClemson and LSU's quarterbacks' helmets have built-in cameras (Photo)March 7, 2014
- NBC SportsClemson QBs will wear football helmets with built-in camerasMarch 7, 2014
- Arena FootballAFL, Sports Video Innovations to introduce SchuttVisionJanuary 14, 2014
- Crain's Chicago BusinessHeady view: Arena Football League adds helmet camerasJanuary 14, 2014
- Sports IllustratedAFL introduces in-helmet cameras to provide first-person views during broadcastsJanuary 14, 2014
- MashableGame changer? Helmet cameras hitting arena football this yearJanuary 14, 2014